Oxygen Offers Sneak Peek of New Reality Series During Super Bowl Halftime

NEW YORK, January 30:
Oxygen will kick off its new reality series Deion & Pilar: Prime Time
Love on Super Bowl Sunday, with a
special “SuperSneak” look at the series during the halftime show on February 3.

The 22-minute,
commercial-free sneak peek will break into Oxygen’s regularly scheduled
programming, and will also be streamed online on oxygen.com. Harry Kalas, the
sportscaster best known as the voice-over narrator for NFL Films, is scheduled
to introduce the "SuperSneak" as well the show's trailers and on-air
promos.

The show follows the home
life of NFL superstar Deion Sanders, his wife, Pilar, and their five kids,
living in a small Texas town. The eight-episode series will premiere officially
April 15.

"Get ready for a very
entertaining, very Oxygen halftime show," said Lauren Zalaznick, the president
of Bravo Media and Oxygen Media. "We couldn't think of a better way to
give our audience a sneak peak of Deion and Pilar. It's a fun show about a
bigger than life personality who just happens to be a football legend."

Deion & Pilar:
Prime Time Love is executive
produced by Kevin Lee (The Real World, Simple Life, Adventures in Hollyhood) for Tollbooth TV, Sam Sokolow and Rob Lobl (Taildaters,
The Kentucky Kid) for SokoLobl
Entertainment and Deion Sanders.

—By Kristin
Brzoznowski