Ownership of Connected-TV Devices to Double by 2017

BOSTON: The global number of connected-TV devices is forecast to grow from an average of 0.5 per household in 2013 to 1 per household by 2017, according to Strategy Analytics.

The report, Global Connected Devices Forecast 2008-2017, predicts a five-year compound average growth rate (CAGR) of 20 percent from 2012 to 2017 for these devices. The report also forecasts that globally, the average home will own 2.6 portable connected devices by 2017, up from 1.7 in 2013.

"Although AV devices have become increasingly overlooked by consumers in favor of infotainment devices such as smartphones and tablets, the integration of IP connectivity is breathing new life into the sector and creating new opportunities for vendors," said Eric Smith, analyst at Strategy Analytics. "We see sustained growth in connected models of flat panel TVs, set-top boxes, DVRs, digital media adapters (i.e. Apple TV, Google Chromecast, Sky NOW TV), and Blu-ray players. And although ownership of games consoles is expected to shrink from current highs as gaming becomes more casual and increasingly mobile, these powerful devices will continue to act as important multimedia hubs in the living room."

David Watkins, the company's connected home devices service director, added, "Consumers are increasingly drawn to over-the-top (OTT) services in the home and on the go, so it’s not surprising to see shipments of connected devices rising year after year. Furthermore, vendors are looking to build in IP connectivity into devices that have traditionally been un-connected to garner higher retail sales prices but also take advantage of the expanded availability of and interest in OTT content. Accordingly, we see market retail value growth of connected CE devices doubling the pace of growth in the overall CE device market."