Outdoor Channel Partners with Fishing World Channel

SINGAPORE: The Outdoor Channel has signed a partnership agreement with the Chinese broadcaster Fishing World Channel (FWC) for a block of daily content.

In Outdoor Channel’s first-ever deal in China, FWC will air several hours of Outdoor Channel content as part of a daily programming block that is available to 60-million digital pay-TV households across China.

William Kelly, the managing director of Multi Channels Asia (USA), said, "Our partnership with Fishing World Channel is a testament to the strong appetite for and appeal of Outdoor Channel and its programming. We look at this as a very small but important first step in expanding Outdoor Channel’s programming presence in what will eventually be the world’s largest market for multi channel pay television”

Randy Brown, the executive VP of affiliate sales and marketing of Outdoor Channel, added, “China is a very important market for us strategically as we’re focused on high growth international markets to broaden our global footprint and audience base. We are delighted to partner with Fishing World Channel to introduce our unique blend of compelling, original outdoor entertainment to enthusiasts throughout the country.”

Whensheng Zhu, the president of Fishing World Channel, commented, “We are really happy to enter into a long-term deal with Outdoor Channel. As China’s leading outdoor lifestyle channel, we want to partner with the best. China is currently undergoing amazing transformation with increasing affluence of its consumers, rapid growth of digital TV subscribers and growing interest in outdoor-related leisure activities, and our new agreement will ensure that we will be able to ride on this wave of growth.”