Outdoor Channel Heads to Portugal

LONDON: Outdoor Channel and Chello Zone have launched the HD service in Portugal on triple-play operator ZON Multimédia.

The channel’s deal with Portugal marks the 36th territory to launch Outdoor Channel since the joint venture with Chello Zone was signed in August 2010. Recent EMEA launches for Outdoor Channel include Russia, Serbia and the Ukraine, and it already broadcasts across the Middle East and Scandinavia. ZON is also including Food Network within its new HD package.

Outdoor Channel features original HD content dedicated to outdoor activities, including fishing, hunting, off-road driving and wilderness adventure. Upcoming premiere programming includes Jim Zumbo Outdoors, Adventures Abroad presented by John Deere and Hunter’s Specialities Outdoors.

Louise Cottrell, the VP of affiliate sales for Chello Zone, said, “There has been a gap in the Portuguese market for a channel that features quality HD programming about the great outdoors and we are confident the launch of Outdoor Channel will prove popular with viewers and secure a loyal audience.”