now TV Adds ESPN HD, ESPNEWS

HONG KONG: ESPN STAR Sports (ESS) has brought its ESPN HD and ESPNEWS channels to the now TV platform in Hong Kong.

ESPNEWS is a 24-hour sports news channel developed especially for Asian viewers. It provides news, scores, updates, highlights and exclusive live interviews. ESPN HD showcases coverage of F1, MotoGP, Major League Baseball, Wimbledon, golf majors, FA Cup and more, all in high definition. The two services join the ESS lineup that already includes the flagship channels of ESPN, STAR Sports and STAR Cricket.

Janice Lee, PCCW’s managing director of TV and new media, said, "now TV is a pioneer in providing HD content for viewers in Hong Kong, and ESPN HD gives our viewers even more choices in HD sports coverage including F1, FA Cup and many others. Together with our long-standing partner ESS, we are committed to offering viewers the finest lineup of sports content in unparalleled image and sound quality.”

Adam Zecha, ESS’s executive VP and head of sales for Southeast Asia, added, “Hong Kong is a key pay-TV market with a high demand for quality sports programming. These new multiplatform offerings signify ESPN STAR Sports’ commitment to continually raise the game by reaching out to more sports fans in Hong Kong and giving them an enhanced, comprehensive and engaging sports experience with our new expanded suite of services.”