Novovision Ventures into Virtual Reality

LOS ANGELES: Novovision recently launched two separate entities that will be dedicated to the virtual reality (VR) industry.

Eyes In The Box will produce VR series in various genres (comedy, drama, candid camera, entertainment and documentary). VR Distrib will focus on distributing both Eyes In The Box and other companies’ VR programs throughout the world.

Eyes In The Box is currently shooting three series: a drama, a comedy and a candid-camera show. VR Distrib has already secured exclusive distribution rights for some VR programs and will announce them at MIPTV.

François-Xavier Poirier, founder and CEO of Novovision, commented: “I have never been this excited about a new technology. The potential of VR content is simply limitless. Right now, we are at the beginning of a new era, and many are trying various approaches. Novovision will use its expertise to lead and help pave this growth.”