Novavision Launches Branded Content Agency

PARIS: Novavision has launched Novabrand, a new division dedicated to the content creation of global brands.

José Acros, the former CEO of Image de Marque, will lead Novabrand. He will be joined by Alexander Quennell as creative director.

The group will work to define strategy and content creation for brands across a range of communication channels, including online and social media. Novabrand will also work to develop new formats for European broadcasters, based on Novavision’s extensive catalogue, using a barter model of financing. It will also work to integrate brands and their products within the hundreds of Novavision shows and the thousands of clips.