Nine Entertainment Sets Overhaul

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Australia’s Nine Entertainment has announced an “operating model reset,” unveiling a new structure with Amanda Laing joining the company to oversee its streaming and broadcast businesses.

Nine will be structured around three consumer-focused divisions: streaming and broadcast, publishing and marketplaces. As managing director of streaming and broadcast, Laing will oversee a portfolio that includes Stan, 9Now, broadcast TV and radio. She was previously chief commercial and content officer at Foxtel Group and managing director at Binge.

Nine is also planning a further A$50 million in cost savings this year and has tapped James Boyce as director of regulatory, public affairs and communications.

Acting CEO Matt Stanton noted: “Our operating model reset will help accelerate the strategic transformation underway at Nine by improving how the different parts of the business work together. Our new approach will better position the business to manage the challenging external environment and ensure the company is future-fit to sustainably deliver for our consumers, partners, shareholders and people. Aligned with the greater accountability that flows from resetting the operating model, I’m pleased to unveil a new and focused executive team to lead Nine through its next phase of growth. The appointment of Amanda, one of the top media executives in the country, will add extraordinary industry expertise and energy to Nine’s experienced executive team in 2025, while James will sharpen the group’s focus on the evolving regulatory landscape.”