Nickelodeon Unveils New Broadband Player

NEW YORK, October 4:
Nickelodeon has launched TurboNick 2.0, a new version of its broadband video
platform featuring continuous video streaming, customized play lists, content
in multiple languages and the ability to search the Nickelodeon content
library.

Soft launched last September,
TurboNick 2.0 has generated close to 19 million content streams, an increase of
911 percent versus last year's equivalent time period, which is almost 10 times
the amount of streams for the same time period in 2005. TurboNick 2.0 is
averaging 236,000 daily unique visitors, a 489 percent increase over last year.

"In keeping with our
philosophy of putting kids first in everything we do, we are thrilled to
provide these unparalleled features on TurboNick 2.0 that will empower kids to
take charge of their internet experience," said Stephen Youngwood, the EVP
of digital media at Nickelodeon and MTVN Kids and Family Group. "TurboNick
2.0 not only provides a hub for our vast library of content, but allows kids to
become 'programmers' and 'creators' in their own right."

TurboNick premiered as the
first broadband player for kids in July 2005 and initially featured 20 hours of
new programming every week organized by "channels." TurboNick 2.0 is
organized by content channels as well as by property icons. Users are able to
search from a library of hundreds of long and short form videos.

The international rollout of
TurboNick 2.0 begins in Germany, Italy and the U.K. late this year or early
next.