Nickelodeon Signs Deal for Blue’s Clues Footwear

TOPEKA/NEW YORK, April 30:
Payless ShoeSource and Nickelodeon have completed a multi-year licensing agreement
for a new line of footwear featuring Blue’s Clues characters.

The new Blue’s Clues line will include styles for both boys and girls,
and will be available at Payless stores in November.

"Payless is on a
mission to democratize fashion and design in footwear and that means delivering
shoe lines featuring the characters kids love such as Blue's Clues," said Matt Rubel, the CEO and president of
Payless ShoeSource. "Blue's Clues has enjoyed significant longevity—its content and interactivity
have captured audiences again and again and the show is a huge favorite among
moms. This agreement allows us to work directly with the talented and
innovative team at Nickelodeon, enabling us to together bring the fun of Blue's
Clues and friends to shoppers with
fresh styling, high quality and always at a great price."

"We are thrilled to
partner with Payless to offer this brand-new line of Blue's Clues footwear," said Leigh
Anne Brodsky, the president of Nickelodeon and Viacom Consumer Products.
"Moms and kids love Blue's Clues and this new working relationship is very important to our goal of
delivering innovative styles and great prices."

—By Kristin
Brzoznowski