Nickelodeon Launches New Pro-Social Environmental Campaign

NEW YORK, April 22: Today,
on Earth Day, Nickelodeon has launched The Big Green Help, the network’s new
multiplatform pro-social campaign focused on empowering kids to participate in
eco-friendly and energy-saving daily activities.

Throughout the day,
Nickelodeon will air green-themed messages and promotional spots during every
programming break, and will introduce a series of original environmentally
themed online games. The on-air promos will feature real kids taking
environmental action and celebrities who are promoting the various eco-friendly
initiatives, including reducing CO2 emissions, preserving natural resources and
spreading the campaign’s message to others.

Nick Jr.’s Earth Day
schedule features environmentally themed episodes of preschool programs such as
Blue's Clues, The
Backyardigans, Go, Diego, Go!, Dora the Explorer, The Wonder Pets! and Yo Gabba Gabba!. Nickelodeon also plans to incorporate green
themes in several of its series over the next year, including iCarly and The Naked Brothers Band.

Additionally, six new campaign
partners are teaming up with Nickelodeon to help support the initiative
nationwide: The LeBron James Family Foundation, the National Wildlife
Federation, the Natural Resources and Defense Council, NFL, Boys & Girls
Clubs of America and Girl Scouts of the USA.

All year long, The Big
Green Help will provide information and tips across all of Nickelodeon’s
platforms to help explain climate change to kids and connect them to ways they
can help. The campaign is highlighted by the first-of-its-kind global
multiplayer online green game for kids, launching in November, which will
provide measurable steps and information to directly link players to ways they
can make a positive contribution to helping the environment. Leading up to the
launch, several online mini-games will roll out incorporating The Big Green
Help’s partners.

"Our research shows
that kids believe that they can lead the way in addressing positive change for
the environment, and The Big Green Help empowers them to work individually and
collectively to do that," said Marva Smalls, Nickelodeon's executive VP of
public affairs. "We are pleased to have some of the most influential
partners in the environmental, youth and sports fields join us in this effort.
Together, we will bring the best of our combined resources to equip this
generation of kids with the knowledge and tools they need to make their world a
better place."

—By Kristin
Brzoznowski