Nickelodeon Latin America Revamps Family-Programming Block

MIAMI, June 19:
Nickelodeon Latin America is launching a refreshed image campaign for the
family-programming block Nick at Nite, complete with new promos, IDs, fillers, bumpers and classic series.

The logo for Nick at
Nite has been changed to orange to
complement the channel’s overall look and feel. The block also features new
on-air elements such as IDs, fillers, bumpers and menus, with a complete
overhaul of all current promos and creative graphics. The changes are also
reflected on Nick at Nite’s
section within the Nickelodeon website.

Along with the revamped
image, Nick at Nite will
feature new series, including Kenan and Kel, The Fresh Prince of Bel-Air and Get Smart. These join classic series already airing in the block such as Clarissa
Explains It All, Bewitched and Alf,
among others.

“We are very proud of the
work that our creative team has produced for Nick at Nite’s new image campaign,” said Tatiana Rodriguez, the
VP of programming and creative strategy for Nickelodeon Latin America. “It’s
important for us to offer classic, diverse programming that the whole family
can enjoy and our evening block is a true reflection of that. We are confident
that kids in the region and their parents will enjoy hours of wholesome and
enjoyable entertainment.”

“Our concept for this new
image campaign was to provide the same fun and ingenious language throughout
the entire day,” added Jimmy Leroy, the VP of creative for Nickelodeon Latin
America. “The block is more youthful and features shows that attract children
as well as the rest of the family like Kenan and Kel and Clarissa Explains It All. In addition, we changed Nick at Nite’s blue logo for orange so that all generations of viewers
can easily identify with the Nickelodeon brand.”

—By Kristin
Brzoznowski