Nickelodeon Continues Rollout for Domo Shorts

NEW YORK, October 24: A
new 26×2-minute series of animated shorts featuring Japanese viral sensation
Domo will make its U.S. broadcast debut on Nicktoons Network, following
previous launches earlier this year on Nickelodeon’s international channels in
Europe, Latin America, Australia and New Zealand.

Domo first gained recognition
as the mascot of Japanese television station NHK in 1998. The character was
hatched from an egg, which one day mysteriously fell into the home of a wise
rabbit named Mr. Usaji. In the new series, Domo winds up in a variety of
situations and predicaments with his friends Mr. Usaji, Tashanna, Maya and
Mario, while always maintaining his trademark ambiguous expression.

The marketing and
licensing agency behind Domo, Big Tent Entertainment, is looking to continue to
build the merchandising program around the Japanese sensation within the tween,
teen and young-adult demographics, with an emphasis on key categories like
video games, beach, bedding, bath, home décor, footwear, food and beverage.

“Nicktoons Network is
committed to showcasing great animation and interesting characters from around
the globe and Domo is a great
example of unique programming derived from a global online sensation,” said
Keith Dawkins, Nicktoons Network’s general manager and the senior VP of
Nickelodeon programming partnerships.

“Nicktoons Network is the
ideal broadcast destination for Domo and we are very excited to unveil the
first-ever animated shorts in the U.S. on their network,” added Rich Collins,
the CEO of Big Tent Entertainment. “Longtime fans of Domo have been waiting
with bated breath for this day to come, and we are confident the innovative
stop-motion technology, clever story lines and unique characters will not
disappoint!”

—By Kristin
Brzoznowski