Nick Lines Up Dedicated Feed for the Philippines

MANILA/SINGAPORE: Nickelodeon Asia will launch a dedicated feed for its viewers in the Philippines on April 1, offering up customized marketing opportunities for local advertisers and cable platforms.

“The Philippines continues to be an increasingly important market for us, and the implementation of a dedicated Nickelodeon feed enhances commitment to provide advertisers and cable operators’ customization opportunities in this particularly fast growing market," said Indra Suharjono, executive VP and managing director of MTV Networks North and Southeast Asia. "This also demonstrates our commitment to strengthen local programming and cater to the specific viewing preferences of the young Filipino audience and families."

At launch, Nickelodeon Philippines will reach more than 1.6 million cable TV households. The brand has been in the country since 1998, when it launched on cable. The channel also operates two Tagalog programming blocks, reaching 26.8 million homes via ABS-CBN and Studio 23.

“With a Filipino dedicated feed, terrestrial blocks, a strong consumer products and digital media presence, the demand is high for clients to associate themselves with Nickelodeon," said Suharjono. "The localized feed allows for more cost-effective and country targeted options for advertisers and cable operators."