New Partners On Board for MIPDigital Fronts

PARIS: The third edition of MIPDigital Fronts, which will take place in Cannes from April 4 to 6, will feature showcases from Endemol Beyond, FremantleMedia, Maker Studios and more.

Also confirmed for a showcase at MIPDigital Fronts is the French online specialist publisher Webedia. Returning digital partners include New Form Digital, Machinima and Studio 71. More digital content creators are due to be announced soon. Each MIPDigital Fronts showcase features new online productions, followed by on-stage interviews with the creative executives and online talent behind the content.

Laurine Garaude, the director of television at Reed MIDEM, said: “It’s all about content. These multiplatform networks are the next-generation studios. As the leading international content marketplace, it’s our role to enable business deals between our core audience and these new players who are reinventing the way content is created, experienced and distributed.”