New Managing Director for ITV Studios Netherlands

Laurens Woldberg has been tapped as managing director of ITV Studios Netherlands, joining from the Dutch public broadcaster KRO-NCRV.

At KRO-NCRV, Woldberg has served as creative director of fiction and nonfiction since 2022, overseeing commissioning editors, third-party produced series, as well as (in-house) format development and sales. Prior to his role at KRO-NCRV, Woldberg was managing director of SimpelZodiak, Banijay Netherlands, which specializes in adventure reality, reality and factual producing shows such as Survivor, Hunted, S.A.S. and MasterChef, among others, and was part of the management team of Banijay Benelux.

At ITV Studios Netherlands, he will report to Lisa Perrin, managing director for international production at ITV Studios in London.

Perrin said, “I’m thrilled that Laurens is joining ITV Studios. He’s proved during his time at Simpel, SimpelZodiak and now KRO-NCRV that not only is he a creative leader but someone who can translate international formats into the Dutch market. I’m sure he will continue to bring those skills to ITV Studios Netherlands.”

Woldberg said, “I have had two great years working with KRO-NCRV and the team there, but I’m really excited about my new role with ITV Studios Netherlands. I am looking forward to working with its talented producers and excellent shows. As the home of many successful global formats, I’m hoping to bring some more ITV Studios brands to our broadcasters but also create and export some as well.”