New L&M Deals for Rainbow’s PopPixie

LORETO: Deals have been signed in Russia, France and French-speaking territories for back-to-school products based in Rainbow SpA’s new girl-skewing property PopPixie.

In Russia, AST has licensed the rights till 2012 in an agreement that also includes Rainbow’s Winx Club and Maya Fox. Tennesse is also on board for a two-year deal covering France, Monaco, French-speaking Belgium, French-speaking Switzerland and Andorra, with products to include back packs and trolley back packs. In France PopPixie is set to air on France Television and Teletoon, with licensing rights being handled by France Television Distribution.