New Licensees Sign Up for Vicky the Viking

MUNICH: Among the host of licensees that have signed on for Studio100 Media/EM.Entertainment’s Vicky the Viking is FIPO GROUP. 

The FIPO GROUP acquired the rights for a wide range of license productions within both the home and living and textiles and accessories categories for the German, Swiss and Austrian markets. GlaxoSmithKline Consumer Healthcare extended its 2004 contract for oral-hygiene products featuring Vicky the Viking. The product portfolio is marketed in Germany, Austria and Switzerland.

Studio100 Media/EM.Entertainment also secured a partnership with Develey Senf & Feinkost, which will market collectable mustard jars featuring a range of images from Vicky the Viking for Germany, Austria and Switzerland. Another new licensee is Dautel. Alongside iron-on motifs, the company will also market Clipos, featuring Vicky designs within the German-speaking countries. The tiny figures can be attached as an accessory to shoes or belts.