New Grey Goose Series Set for BET Launch

MIAMI: Grey Goose Entertainment, the outfit behind Iconoclasts for Sundance Channel, has created the music-based series Rising Icons, which launches on BET on July 27.

Each 30-minute show will feature an influential rising musical star. Created by Grey Goose Entertainment and produced by BET Networks, the show features Chrisette Michele, Hal Linton, Keri Hilson, Kid Cudi, Melanie Fiona, Ryan Leslie, The-Dream, and Wale Each episode chronicles the artists’ lives both at home and on the road. The TV series will run concurrent with Grey Goose Entertainment’s Rising Icons Concert Tour, which spotlights local talent in cities across America. 

"This groundbreaking series is a testament to the sophisticated quality and innovation that our discerning audience has come to expect from Grey Goose," said Shane M. Graber, the VP and managing director of Grey Goose Vodka. "The Rising Icons program will connect with our audience by creating a unique, exclusive association with an ever growing list of today’s talented newcomers and tomorrow’s icons."

"We’re thrilled to be partnering with Grey Goose Entertainment on this new, exciting program for our core audience," said Alvin Bowles, the senior VP of integrated marketing at BET Networks. "BET is committed to providing our viewers with innovative and unique branded entertainment options which are reflective of our urban influencer audience. The Rising Icons multiplatform opportunity is an ideal way to showcase music in a new an engaging format and we’re proud to partner with a premium brand like Grey Goose."