New Food Series for W Network

TORONTO, June 10: The
female-targeted W Network in Canada has partnered with Worldwide Bag Media to
produce a new original series, Anna and Kristina’s Grocery Bag, for premiere in September.

The series features Anna
Wallner and Kristina Matisic, the hosts of the long-running Canadian series The
Shopping Bags. In each episode the
two will try out and review recipes, ingredients, appliances and food-prep techniques
to see if the average cook can recreate meals from cookbooks. They will enlist
the help of everyday people—from construction workers to students to
football fans—to find the best products and ingredients. A guest chef or
food expert will give the final evaluation of the meal in the end. Production
for Anna and Kristina’s Grocery Bag is under way in Vancouver, B.C.

"When The Shopping
Bags launched in 2001, W Network
knew we had a winning combination in hosts Anna and Kristina,” said Joanna
Webb, the VP of programming at W Network. “Audiences responded immediately to
their good-natured camaraderie and the practical but fun approach they took to
any topic they tackled. With Anna and Kristina's Grocery Bag, we're thrilled to take Anna and Kristina's talents
and friendship in a new direction on a subject that is dear to us
all…food."

"We're excited to be
turning our attention to the kitchen, a room filled with so many
product-testing opportunities," added Wallner, the president of Worldwide
Bag Media. “But the potential for disaster is big since we're no experts when
it comes to cooking.”

—By Kristin
Brzoznowski