New European Launches for TLC

SILVER SPRING: TLC continues its European rollout, with Discovery Networks International (DNI) set to launch the service in Russia tomorrow and in Romania next week.

The female-skewing network has also secured expanded distribution in Sweden following the initial December 2 launch. The network is on track to reach 75 markets and 100 million homes this year. The rollout began last March in Norway and subsequently expanded across Asia Pacific and into Poland, Serbia, Slovenia and Bulgaria.

“The launch of TLC across Russia, Romania and Sweden demonstrates the rapid growth of this entertainment and lifestyle brand,” said Mark Hollinger, president and CEO of DNI. “We expect these new TLC markets will deliver increased ratings and distribution growth, continuing the strong results TLC has experienced in Europe and Asia since the initial launch last year.”