New Endemol Format Scores Mid-East Deal

CANNES,
October 10: Endemol’s new Middle East operation has secured its first
commission, with the United Arab Emirates’ Abu Dhabi TV signing up for the
Endemol UK creation Ton of Cash.

Abu
Dhabi TV has commissioned a run of 15 weekly episodes as well as 84 daily
update shows. In the new game show, two teams of contestants must each lug a
ton of prize money through the wilderness in a bid to take home as much cash as
they can carry.

This is the first commission for the Dubai-based Endemol Middle East,
which opens for business in November and will be producing all Endemol formats
in this region, including current offerings like Deal or No Deal.