New Deals Clinched for Endemol’s Money Drop

LONDON: Endemol has secured deals in ten territories across Europe and the Middle East for The Money Drop, which has been renewed for a second season in the U.K. by Channel 4.

Local adaptations have been ordered by Rossiya in Russia, ZDF in Germany, Antena 3 in Spain, 1 + 1 in Ukraine, Keshet in Israel, TV2 in Hungary, Top Channel in Albania and Mega in Greece. FOX in the U.S. is also on board. This fall, Channel 4 launches its second season of The Million Pound Drop.

“The Money Drop is fast becoming a global smash hit and this is a great example of how Endemol complements the TV experience with interactive opportunities," said Tom Toumazis, chief commercial officer. "It’s a credit to our creative and sales teams that ten international deals have been secured before we’ve even taken the format to MIPCOM. I can’t wait to launch the show in Cannes.”