New Consumer Insights VP for Nickelodeon/MTVN

NEW YORK, August 26:
Nickelodeon/MTVN Kids and Family Group has appointed Jane Gould as the VP of
consumer insights.

In this role, Gould will
be responsible for coordinating consumer insights research for all
Nickelodeon/MTVN Kids and Family Group assets, including Nick Jr., Noggin, The
N, Nicktoons Network, Nick at Nite and Nickelodeon’s digital brands like
AddictingGames, Shockwave and Nick.com. She also will be responsible for
conceiving and conducting consumer research for Nickelodeon’s production,
consumer products, recreation and public-affairs departments. She will report
to Ron Geraci, the senior VP of research and planning at Nickelodeon/MTVN Kids
and Family Group.

Gould, a nine-year
Nickelodeon veteran, was most recently the director of programming, content
development and research for Nickelodeon Australia. Prior to joining
Nickelodeon, Gould was the president and founder of Looking Glass Insights in
Australia.

“Jane’s enthusiasm and
passion for the Nick brand makes her ideal to lead the Consumer Insights
group,” Geraci said. “Her insight and experience will help keep us connected to
our ever-growing audience, and help us maintain our leadership in the
marketplace.”

—By Jackie Stewart