New CEO for TV3, TV6 Sweden

STOCKHOLM, August 18: Manfred
Aronsson has been named the new CEO of TV3 and TV6 Sweden, replacing Hasse
Breitholtz, who regains his position as the executive VP of the Modern Times
Group (MTG).

Aronsson also retains his
position as the head of MTG Sweden, responsible for free and pay TV and radio
in Sweden as well as free TV and radio in the Baltic region. Aronsson returned
to MTG earlier this year after a 12-year stint at SBS, where he began as the
head of sales for Kanal 5 in Sweden and resigned in June 2007 as chairman of
Kanal 5 and Canal Plus after SBS’s merger with ProSieben. He previously served
as the head of marketing for TV3. His new appointment takes effect on September
1.

Breitholtz served as the
CEO of TV3 and TV6 for the last three years. He now returns to the role of
executive VP of MTG, a position he held since he joined the group in April
2004.

—By Kristin
Brzoznowski