New Audience-Measurement Tool for DISH Network

PORTLAND,
November 24: DISH Network has struck a deal to use Rentrak's TV Essentials
reporting system to measure click-stream data from millions of DISH set-top
boxes.

Rentrak's TV
Essentials will deliver anonymous viewer measurement data from DISH Network's
set-top boxes, including second-by-second television programming and
advertising information. DISH will use Rentrak's TV Essentials reporting system
together with other DISH Network tools to analyze audience viewing of
programming and advertising for linear television and generate detailed viewer
measurement information. TV Essentials will also report on DISH Network DVR and
iTV reporting and analysis.

"Advertisers
are clamoring for this level of reporting to gain insights and to increase
efficiencies in this age of increased accountability," said Michael Finn,
the VP of advertising sales for DISH Network. "This reporting will make a
significant difference for advertisers across all of our current and future
initiatives, and will allow us to make more informed internal programming and
marketing decisions."

"We are
pleased to work with DISH Network as their audience measurement service
provider," added Cathy Hetzel, the president of the Advanced Media and
Information (AMI) division of Rentrak Corporation. "Rentrak's TV
Essentials system provides valuable intelligence that will help define the
future of television audience measurement."

—By Kristin
Brzoznowski