New Appointments at Associated Television International

LOS ANGELES, August 24: In an
effort to expand its slate, Associated Television International has named James
Romanovich as president of worldwide media and entertainment and Justin Pierce
as senior VP.

Romanovich will head up all
areas of distribution including marketing and sales, as well as overseeing the
production of key projects, while working closely with Pierce, who will
spearhead the development of new reality and scripted programming.

ATI’s recent productions
include the 90-minute special Diana: The Legend and Legacy of A Princess for MyNetworkTV. Romanovich serves as an executive
producer and Pierce is production executive.

Romanovich returns to ATI after
two years of heading up domestic television and international sales at
Allumination Filmworks, working under Jeff Sagansky and Kerry McCluggage. He
previously spent 15 years at ATI.

Prior to joining ATI, Pierce headed up JP Consulting Group
after tenures in corporate communications and media relations at Fox Television
Studios and Columbia TriStar Television.