New Additions to Fitz Roy’s Licensing Team

NEW YORK: Fitz Roy Media has added Jonathan Breiter and Jennifer Zivic as the designated U.S. licensing agents for the company’s slate of children’s properties, which includes Funny Face, Heathcliff and Secret Wings.

Breiter and Zivic will launch their representation of Fitz Roy’s newest kid franchises at the 2009 Licensing International Expo in June. Also added to the team are Jon Rosenberg, who will represent Fitz Roy’s slate of properties exclusively throughout the publishing industry, and Richard Oren, who will be the exclusive agent handling promotional opportunities.

Breiter is currently a principal at New York-based Public Group, where he runs the area that specializes in licensing and retail relations, representing such well-known brands as The Gummy Bears, Maxx The Sock Monkey, The Macbeth Collection, notNeutral, fuseproject (Yves Behar), Skip Hop and WallCandy Arts. Zivic, most recently, was director of licensing for soft lines at HIT Entertainment, responsible for managing and growing HIT’s soft lines business, including such brands in the children’s marketplace as Thomas the Tank Engine, Bob the Builder, Barney, Angelina Ballerina, Fraggle Rock and Rainbow Magic.

As president of Jokar Productions, Rosenberg has provided brand development, marketing services, style guide development, editorial direction, design, packaging produce development, project management, worldwide sourcing and consulting services to entertainment companies and book publishers, including Disney, Wee Sing Productions, The Save Our Seas Foundation, Turner Publishing, Bowtie Press, Hanna-Barbera, Warner Bros., Nickelodeon and Cartoon Network. Oren was most recently the VP of licensing for Target Entertainment Group. He managed licensing in the U.S. and Latin America for burgeoning brands such as Fluffy Gardens, Fifi and the Flowertots and the upcoming feature film The Nutcracker: The Untold Story.

"Breiter, Zivic, Rosenberg and Oren undoubtedly comprise a team of highly regarded industry leaders whose depth of experience and expertise in the kids business would be difficult to match," said Fitz Roy Media’s CEO, Hamp Hampton. "We are extremely proud of our new association and look forward to their sage guidance in maximizing the potential for our proprietary children’s brands."