New Ad Sales SVP at STAR

HONG KONG, July 11: Jonathan Ellis has been named the senior
VP of advertising sales for STAR, where he will be responsible for driving the
company’s ad business across the Asian region and developing integrated
marketing opportunities.

Ellis, based in Hong Kong, will oversee advertising sales in
STAR’s regional markets including Singapore, Hong Kong, Korea, Japan, Malaysia,
Thailand, Indonesia and the Philippines. He also will be responsible for
developing value-added solutions for advertisers and marketers to reach their
consumers, reporting to Laureen Ong, STAR’s COO.

He joins STAR from Eurosport, where he served as a
commercial director. He was responsible for the management, coordination and
sales growth within the London division.

Ong noted: “Jonathan joins us at a
pivotal time. We’ve had a terrific year thus far with many of our pan-regional
channels such as STAR World, STAR Movies and Channel V having displayed
remarkable success in markets as diverse as Singapore, Malaysia and the
Philippines. With someone of Jonathan’s experience and track record coming on
board, we have an enormous opportunity to further grow our advertising revenues
to appropriately reflect our strong viewership across the region.”

“I’m thrilled at the opportunity
to join STAR, which is not only a leading media company, but a true pioneer
here in the region,” Ellis said. “I’m most looking forward to working with the
team in order to maximize our ad sales revenues across the region. We have some
truly magnificent properties that audiences have really connected with, and my
focus will be on building creative solutions that our clients can utilize to
speak to these millions of viewers.”

—By Jackie Stewart