Network Websites Thrive in Prime Time, According to Nielsen

NEW YORK, April 11: A new report from Nielsen/NetRatings
reveals that network websites are seeing much of their traffic from 8 p.m. to
11 p.m., with NBC.com leading the rankings with 40 percent of time spent on the
site being in prime time.

The ABC.com and FOX.com websites came in second and third,
at 30 percent and 26 percent respectively. At CBS.com, 21.3 percent of time
spent on the site was during prime time. Other television-related sites that
ranked high on the prime time index were TV Guide and Yahoo! TV. The overall
total percent of time spent online at home during prime time was 13.7 percent.

"Although online content is available on demand,
whenever and wherever you need it, Americans still enjoy an evening of
entertainment," said Michael Pond, a media analyst at Nielsen//NetRatings.
"Moreover, the advent of interactive television such as voting online for
contestants on Dancing with the Stars
and Grease: You're the One that I Want, encourages the simultaneous consumption of TV and web content.
Advertisers can also take advantage of the interplay between these two media,
adding online promotions to their traditional 30-second television spots."