Netflix Seals World Baseball Classic Deal in Japan

Netflix is set to become the new Japanese home of the 2026 World Baseball Classic, marking the first time the streamer will deliver coverage of the Major League Baseball-owned tournament in the country.

World Baseball Classic, Inc. (WBCI), owned by Major League Baseball, jointly operates the World Baseball Classic tournament with the Major League Baseball Players Association.

The streamer has been expanded its sports lineup, clinching partnerships with the WWE and the NFL. The 2026 World Baseball Classic will mark the first time Netflix will stream a live event in Japan. The deal with WBCI covers all 47 games, live and on-demand.

“This partnership demonstrates the growing popularity of the tournament, increasing interest in the event from global media companies and WBCI’s effort to engage with fans through innovative digital platforms,” said Noah Garden, MLB deputy commissioner for business and media. “Netflix has already demonstrated remarkable success in live sports streaming globally. By joining forces with a leader in entertainment, we are not only honoring the tradition of baseball, but also embracing the future—ensuring that fans of all ages and backgrounds can enjoy the tournament in ways that fit their lives today. Together with Netflix, we are committed to continue making this an exciting and unifying World Baseball Classic for Japanese fans.”

“We are honored to partner with WBCI as the new home for the World Baseball Classic in Japan,” said Kaata Sakamoto, VP of content for Netflix in Japan. “We are committed to ensuring all fans—whether lifelong supporters or new to the game—can experience the tournament in a way that fits their lives today. With Netflix already in millions of Japanese homes, we are excited to deliver a new kind of viewing experience that brings fans even closer to the action, the players, and the heart of the tournament, wherever they are. We look forward to working with leading Japanese partners to make the World Baseball Classic a true nationwide celebration, and to deliver innovative live entertainment for our members.”

“Players have a profound investment in expanding the game globally, as demonstrated by their participation in the World Baseball Classic and other international competitions,” said Evan Kaplan, president of MLB Players. “Japanese fans have long shown remarkable passion for international baseball, and the World Baseball Classic represents one of the sport’s most unique stages, where the world’s top players compete for national pride. The media partnership being announced today will provide fans in Japan access to one of the most exciting international competitions and allow them to experience the enthusiasm and commitment that Players bring to the game on the global stage.”