Netflix Passes 10-Million Subscriber Mark

LOS GATOS: With 600,000 net customer additions since the beginning of the year, online movie rental service Netflix has crossed the 10-million subscriber mark.

The company surpassed 9 million subscribers in the fourth quarter of 2008, ending the year with 9.4 million customers. With the recent gains, it says it is on track to have 10.3 million subs by the end of the first quarter, and 11.3 million at the end of the year.

"Ten million subscribers is a symbolic but meaningful achievement for our company," said Reed Hastings, Netflix’s co-founder and CEO. "From a subscriber standpoint, Netflix is singularly focused on making movie enjoyment easy, and we’ll strive to deliver on that promise in added and improved ways in the years to come."