Netflix Introduces Streaming-Only Option

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LOS GATOS: Netflix is offering a subscription plan for the U.S. that is solely for streaming movies and TV shows over the Internet.

The streaming-only plan will be introduced for $7.99. This allows members to instantly watch unlimited movies and TV episodes streaming from Netflix to their TVs and computers.

"We are now primarily a streaming video company delivering a wide selection of TV shows and films over the Internet," said Reed Hastings, Netflix’ co-founder and CEO. "Today’s action reflects the tremendous customer value we’ve injected into streaming from Netflix, our initial success with a pure streaming service in Canada for $7.99 a month and what our U.S. members tell us they want."

Netflix has increased the price of its subscription plan that combines unlimited movies and TV shows streamed over the Internet with unlimited DVDs delivered by mail to $9.99.