NDS Invests in BlackArrow

LONDON: NDS has made an investment in BlackArrow, which provides ad solutions for new TV platforms, as part of a wide-ranging alliance between the two companies.

Two companies will integrate their technological expertise to deliver a range of next-generation ad solutions, such as on-demand ad insertion, interactive advertising and addressable advertising on linear television. Later, the companies aim to roll out software to enable multiplatform campaigns across multiple devices.

“As pay-TV companies invest in DVR and VOD deployments and these gain penetration, they will be able to offer new and more effective targetable and accountable advertising," said Dr. Abe Peled, chairman and CEO of NDS. "These services will be added to the core subscription revenues and can become another important revenue stream. Our investment in, and alliance with, BlackArrow further reinforces our commitment and belief in the growing power of advertising to expand our customers’ business.”

“The ability to effectively monetize new TV programming represents a major driver of top-line revenue growth opportunities for content distributors and programmers,” added Dean Denhart, the CEO of BlackArrow. “Our partnership with NDS leverages both companies’ domain and technology expertise to create solutions and services that can rapidly enable the global marketplace to share in these new revenue streams."