NBC Universal Will Let Other Websites Post NBC Video

June 6, 2007 World Screen

NEW YORK, June 6:
Recognizing the Internet as a growing destination for video entertainment, NBC
Universal has announced that it will allow personal websites to post snippets
of video from NBC programs.

NBC Universal will enable
viral distribution of its popular content online by transforming content
associated with news, entertainment and sports programming into easily portable
widgets, using the content syndication and distribution platform from Clearspring
Technologies. Users will be able to personalize these widgets and post them on
their own blogs, social networking profiles, websites, wikis and personal start
pages—all in an effort to allow deeper engagement for fans with NBC
Universal content.

The shows NBC is making
available to independent websites and blogs include Meet The Press, NBC Nightly News with Brian Williams and Dateline, as well as programming from NBC Sports, DotComedy.com and
iVillage.com. More content will be available along with increased
personalization options and enhanced features.

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“We
want to create a fun, shared experience for our users and understand their
needs as they interact with our content beyond our online properties,” said Sab
Kanaujia, the VP of digital product strategy & development at NBC
Universal. “Changes in the behavior of online users and innovation in
technology has provided us with new opportunities to grow the reach for our
content and brands online. Clearspring's content syndication and distribution
platform provides us a robust distribution and analytics solution for our
widgets initiative.”

“We
are delighted to have been chosen to deliver this start-to-finish solution for
NBC Universal,” adds Chris Marentis, the CEO of Clearspring. “By using our
premium hyper-syndication platform, fans of NBCU's programming can now easily
personalize their favorite Web sites with NBCU content. This allows NBCU to
lead the shift to the new distributed web and deliver their premium content
whenever and wherever consumers chose to enjoy it.”