NBC Universal International TV Distribution Taps New Japan Exec

UNIVERSAL CITY, March 5: Atsushi Miyasaka has been named VP
and sales liaison for Japan at NBC Universal International Television
Distribution.

Miyasaka reports to Haydn Arndt, the VP and sales liaison at
NBC Universal International Television Distribution, and Justin Che, the VP of
international on demand licensing at NBC Universal International Television
Distribution.

In his new role, based in Tokyo, Miyasaka will be
responsible for overseeing the free, pay and basic cable television sales of
NBC Universal programming throughout Japan.

Miyasaka was formerly VP and
deputy managing director at Walt Disney TV International in Japan, where he was
responsible for the licensing and distribution of Disney product, including
VOD, as well as Disney’s channels business in the region. Prior to joining Walt
Disney TV International in 2000, Miyasaka served as director and VP of MSO
Titus Communication, where he was in charge of programming and marketing for
Titus's cable systems in Japan.