NBC Partners with Netflix for Studio 60, Kidnapped Promo

BURBANK, July 19: Subscribers to the online rental service
Netflix will be offered an advance look at the premieres of the new NBC shows Studio
60 on the Sunset Strip and Kidnapped six weeks prior to their broadcast premiere dates.

The shows will be made available in their entirety on a
special DVD created for Netflix that will also include preview trailers of the
network's other new fall drama series. These will be offered to Netflix’s some
5 million subscribers beginning August 5. The promotion runs through September
17.

“This unique joint effort will generate even more early buzz
for some of our hottest new dramas by letting the Netflix user get an early
preview," said John Miller, the chief marketing officer for NBC Universal
Television Group. "The promotion takes aim at the Netflix demographic-rich
entertainment consumer who is looking for this kind of high-end television
show, and then is eager to pass the word."

Ted Sarandos, chief content officer for Netflix, added,
"Great TV is an increasingly important and popular component of the
60,000-title catalog Netflix offers its subscribers. Joining forces with NBC to
launch two terrific new series differentiates our service in the area of unique
and original content and provides NBC with an innovative platform to promote its
fall lineup."

To drive awareness of the offer, NBC and Netflix have
planned tagged network spots and integration into the annual 30-minute NBC Fall
Preview Show, which airs repeatedly on the
NBC stations and NBC Universal cable channels for approximately six weeks prior
to premiere week in September. In addition, the promotion will be featured in
banner ads on the Netflix website and print ads inside the company's red
mailers. Netflix will also promote the special offer to relevant subscribers
based on previous rentals and ratings of comparable content.