MySpace Ups Berman to Executive VP of Marketing, Content

January 24, 2008 World Screen

LOS ANGELES, January 24: The social-networking website
MySpace, a unit of Fox Interactive Media, has promoted Jeff Berman to the newly
created role of executive VP of marketing and content.

Berman will be responsible for spearheading the growth and
expansion of MySpace franchises, which include Music, Film, Comedy, Impact
Channel, MySpaceTV and the newly launched MySpace Celebrity. He will also head
up development and implementation of marketing initiatives and campaigns to
build upon MySpace’s more than 110 million existing users worldwide.

Berman has been a key player in raising MySpace’s profile as
a destination for video content consumption. As general manager of MySpaceTV he
oversaw the launch of the company’s global video platform. He was a key figure in
developing partnerships with media companies and managed several video content
projects for the channel, including Prom Queen, a scripted serialized mystery produced by Michael Eisner’s studio
Vuguru; quarterlife, an online
series recently picked up for broadcast by NBC; and Roommates, an original scripted web series co-developed by
MySpace. Berman joined the company in 2006 as the senior VP of public affairs,
where he led the creation of the Impact Channel, the website’s hub for social
and political engagement.

“Jeff has played a large role in bringing innovative content
and programming to MySpace and he will be a powerful force in shaping our
marketing strategy going forward,” said MySpace’s CEO and co-founder, Chris
DeWolfe, to whom Berman reports. “He brings unparalleled leadership experience
and knowledge of the digital media space as well as the skills required to lead
marketing for the world’s largest social networking site.”

“As the creation and consumption of culture are transformed,
MySpace is the single most exciting place in the world to be,” said Berman.
“MySpace isn’t just the Internet’s largest and most vibrant global community,
it’s an exhilarating place to work and I’m thrilled to be here.”

—By Ned Berke