MySpace Launches Latino Site

MIAMI, April 8: MySpace
has launched a bilingual destination, MySpace Latino, featuring culturally
relevant content built around the interests of Hispanic users.

The new site was created
in collaboration with partners such as ImpreMedia, Spanish Broadcasting System
(SBS), Billboard en Español, Gibson Guitar and Remezcla.com as well as
advertisers like McDonald’s, Sprint Nextel and Toyota Matrix.

To kick off the launch and
events surrounding the Latin Billboard Conference in Ft. Lauderdale, Florida,
MySpace Latino will host a special Show Secreto performance featuring urban singer Tego Calderón,
electro-acoustic band Circo and Latin reggae band Locos por Juana. The show
also includes a special “secret” appearance and will take place at Studio A in
Downtown Miami on April 11. The MySpace Show Secreto will be free for MySpace users that arrive with
their printed profile in hand.

MySpace Latino was
launched in beta last year to focus on the more than 9.7 million Hispanic
members who are part of MySpace’s online community. The site is now officially
launching with eight communities focused on the interests of Hispanics online,
including entertainment, fashion, music, nightlife and soccer.

“Responding to the needs
of our growing Hispanic membership, MySpace Latino offers content that is
culturally relevant to Latinos in the U.S.,” said the VP and managing director
of MySpace Latino, Victor Kong. “Thanks to our strategic media and content
partners, MySpace Latino will showcase the sports, entertainment and video
content that our users are most passionate about, while creating a truly U.S.
Latino bilingual hub for our users online.”

—By Kristin
Brzoznowski