MySpace, FIC in Ad Tie-Up

LOS ANGELES: As part of a new multi-territory deal, Fox International Channels (FIC) is to manage marketing and advertising sales for MySpace in Argentina, Brazil, Spain, Italy, Poland, Mexico and Turkey.

FIC operates 170 TV services, as well as their respective websites and an international online advertising business. Under the new agreement, which kicks off today, FIC will handle the local advertising, marketing and promotion for the social-networking portal across Brazil, Argentina, Spain, Italy, Poland, Mexico and Turkey. MySpace’s local operations in these territories are to remain active through the partnership.

“The new partnership with FIC allows MySpace to reduce operational costs and better leverage our local knowledge and relationships,” said Owen Van Natta, the CEO of MySpace. “This initiative, which is the first result of our international operational review, will allow MySpace to continue serving the needs of our users, partners and advertisers across some of our fastest growing territories.”

"We’re delighted to work with MySpace’s international operations across Europe and Latin America," added Hernan Lopez, the COO of FIC. "We look forward to jointly leveraging our Internet and advertising expertise to create meaningful experiences for MySpace’s international audience and its many global advertisers and affiliates."