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Munhwa Broadcasting’s Choi Moon-soon

December 2006 By Marlene Edmunds The so-called “Korean Wave” is arguably the biggest trend to hit the Asia-Pacific broadcasting market in the last few years. Korean dramas have been racking up sales, from China to India, and delivering record-setting ratings for broadcasters. The Munhwa Broadcasting Corporation (MBC) is among the Korean players benefiting from this …



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