MultiChoice to Launch Paramount+ Hub


Pan-African platform MultiChoice is set to roll out a Paramount+ branded destination following a licensing pact with Paramount Global Content Distribution.

This is the latest hub-style licensing deal for Paramount following similar pacts with Cosmote in Greece, Streamz in Belgium, Blast TV in the Philippines and JioCinema in India. The Paramount+ destination on MultiChoice will deliver content from CBS, Showtime and Paramount Pictures, as well as Paramount+ originals.

“The expansion of our long-standing relationship with MultiChoice from a traditional licensing deal to a fully dedicated, Paramount+ branded destination on the platform is a testament to the tremendous effort of Paramount Global to continue to build the offering from multiple content pillars,” said Lisa Kramer, president of international content licensing at Paramount Global Content Distribution. “Consumers in the growing African market already equate Paramount with quality entertainment and we’re thrilled to now offer them a devoted space in which they can both access their favorite programming and discover new hit titles.”

“MultiChoice is excited to expand our partnership with Paramount Global to bring the Paramount+ brand to African audiences through our platform,” said Nomsa Philiso, CEO of general entertainment at MultiChoice South Africa. “This agreement reflects our commitment to providing our viewers with world-class entertainment options and expands our offering with iconic content. We are proud to offer African viewers direct access to a dedicated space where they can enjoy their favorite programming and discover new hit titles, further enriching their entertainment experience.”