MTVNLA Names Country Manager for Mexico

MEXICO CITY/MIAMI: MTV Networks Latin America (MTVNLA) has appointed Eduardo Lebrija Martínez-Lavin as the VP/country manager for MTV Networks Mexico, replacing Carlos Magaña, who has decided to leave the company to pursue other endeavors.

In his new role, Lebrija will lead the growth and strategic direction for MTVNLA’s brands in the market as well as manage the day-to-day operations. He will build on the company’s established position as well as identify new opportunities for consumers and clients.

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Before joining MTVN Mexico, Lebrija was ad sales manager at Sony Pictures Television.

“Eduardo’s extensive knowledge of the Mexican media market will be a great asset to our company as we continue to find new and innovative ways to reach our audience and clients,” commented Sofia Ioannou, the managing director for MTVN Latin America. “Mexico is a key driver of our operations in Latin America and I’m confident Eduardo’s leadership and expertise will take our business and creativity to new heights.”

“I look forward to working with some of the world’s most internationally renowned brands,” said Lebrija. “Mexico is an exciting and important media market and I welcome the opportunity and challenge to lead MTVN Latin America’s charge there.”

Ioannou added, “I have enjoyed working with Carlos and I’m deeply grateful for his many contributions to MTVN Latin America.”