MTVNI Lands Deals Across CEE

LONDON: MTV Networks International has signed a host of deals in Central and Eastern Europe for programs from the Comedy Central, Nickelodeon and MTV portfolios.

The fourth and fifth seasons of the scripted reality show The Hills went to Albania’s Digitalb, along with the latest installment to the Laguna Beach franchise, The City. Top Channel in Albania inked a deal for seasons one through three of Comedy Central’s Drawn Together, while Channel B92 in Serbia and Montenegro relicensed multiple seasons of Nickelodeon’s SpongeBob SquarePants, in addition to picking up season six for the first time and seasons 13A and 13B of South Park.

South Park will launch this year on Norway’s TV2 following the channel’s deal to purchase all seasons of the Comedy Central hit, and SpongeBob SquarePants continues to celebrate its tenth anniversary by airing on TG4 in Ireland.