MTVNI Clinches Chinese Format Deal

LONDON/NEW YORK: The Chinese adaptation of Nickelodeon’s GUTS, called Tiao Zhan Xiao Yong Shi, is set to to premiere on state broadcaster CCTV this summer.

The deal extends the long-standing relationship between Nick and CCTV and marks the first time that a kids’ format will air in the Chinese market. Tiao Zhan Xiao Yong Shi is based on GUTS, an hour-long action-sports game show that allows kid contestants to live out some of their greatest sports fantasies in a competitive arena. 

“Our unique collaboration with China’s public broadcaster, CCTV, has been a long and mutually beneficial syndication relationship which we’ve been building for more than a decade and has seen some of Nickelodeon’s best-loved kids’ shows such as SpongeBob SquarePants and CatDog, deliver consistent ratings and viewership for CCTV,” commented Caroline Beaton, the senior VP of international program sales at MTVNI. “This next evolution of our partnership, with CCTV picking up its first-ever kids’ format series, will continue to help us further strengthen our business in China.”