MTVN Latin America Opens New Colombian Office

MIAMI/BOGOTÁ: MTV Networks Latin America (MTVNLA) has set up a new office in Bogotá, Colombia, to be led by Christian Prada as country manager.

The new office is tasked with handling ad sales, affiliate sales and marketing in the Andean region, spanning Colombia, Venezuela, Peru and Ecuador. Announcing the expansion, John Mafoutsis, the senior VP of international marketing partnerships and ad sales for MTV Networks Latin America, noted: "Colombia has always been a loyal and important market for us and we are thrilled with the opportunity to get closer to our audience. We look forward to continue growing our brands by embracing local ad sales opportunities, further our pay TV distribution and the fast-growing digital marketplace Colombia and the Andean region have to offer.”

Prada was formerly the representative for Televisa Networks in Colombia.