MTVN Latin America Makes Appointment at Tr3s: MTV, Música y Más

MIAMI: MTV Networks Latin America has hired Charlie Singer as the senior VP of content and creative for its U.S. Hispanic network Tr3s: MTV, Música y Más, after having served as a consultant for the service last year.

Singer is responsible for directing the brand’s overall programming and production strategies for the U.S. Latino market. Singer, based in Miami, will report to Jose Tillan, the general manager and executive VP of Tr3s. Last year, Singer served as a consultant for Tr3s: MTV, Música y Más, playing a key role in developing the network’s content line up and creative output for the relaunch of the channel in 2010. Before this, he was general manager of the online video platform My Damn Channel, where he still remains on the board of advisors. Singer was at MTV Networks Latin American in 2007 as well, serving as executive VP of programming, creative and strategic marketing.

Tillan commented of the appointment: "We are very happy to have Charlie back in the MTV family. He will play a key role in developing strategies that connect with viewers and contribute to the growth of the Tr3s brand." He continued: "His 26-year career, undying enthusiasm and understanding of the Hispanic consumer make for a winning formula for Tr3s and we are looking forward to working with him to enhance our content offering and expand our reach."