MTVN Delivers Record Growth in Mobile Video Streams

NEW YORK, April 2: MTV
Networks (MTVN) has streamed more than 57 million mobile videos across all its
brands and carriers between February 2007-2008, representing a 94-percent gain
on the prior year.

For mobile video, MTV
recorded 17 million mobile video streams in the past year, with music videos
representing approximately half. Comedy Central streams nearly 1 million videos
each month, which is up 28 percent compared to last year. Nickelodeon increased
video streams by 70 percent over the prior year, while Spike’s mobile streams
have grown 530 percent in the past six months. MTV Tr3s averaged a monthly
growth of 38 percent.

MTVN’s mobile websites
have attracted a combined 21 million page views in the past year, growing
traffic by 75 percent each month. The company launched several mobile websites
throughout the past year, including MTV, VH1, Comedy Central, Nickelodeon, CMT
and GameTrailers, as well as additional sites for events such as MTV’s Video
Music Awards, VH1 Hip Hop Honors and VH1’s Critics Choice Awards.

In the mobile games arena,
THQ Wireless, in participation with Nickelodeon, launched SpongeBob’s Atlantis
Treasures this past year across all major mobile carriers, which follows on the
success of SpongeBob mobile games, which have a combined cumulative sell-through
of more than 2.5 million units. Comedy Central has plans to launch a new South
Park Imaginationland game in June. VH1 has launched Best Week Ever and Know It
All trivia games, and has plans to introduce a Flavor of Love mobile game in
late April.

There has also been an
influx in mobile participation accompanying TV series, with Nickelodeon’s 2008
Kids’ Choice Awards pulling in nearly 1.6 million votes via text message and
its mobile website in under three weeks. Randy Jackson Presents: America’s Best
Dance Crew notched up more than 12.1 million SMS votes in the show’s first
season, which ended last week.

"In record numbers,
our fans are turning to their phones for engaging entertainment experiences,
and finding MTV Networks video, mobile websites, games, widgets and more that
connect with nearly every conceivable demo, on any occasion," said Greg Clayman,
the executive VP of digital distribution and business development for MTVN.
"We want to empower our consumers to go deep with our content on every
platform, and with that in mind we continue to build a mobile portfolio with
breadth and depth unrivalled in the industry."

—By Kristin
Brzoznowski