MTV Tr3s Now Offered on Verizon’s V CAST Mobile TV

BASKING RIDGE/NEW YORK,
March 28: MTV's bilingual channel, MTV Tr3s, is now available on Verizon
Wireless’s V CAST Mobile TV platform.

MTV Tr3s is the only
Hispanic offering on Verizon’s V CAST. Programs exclusively offered on V CAST
include Sucker Free Latino, Karlifornia, Quiero Mis Quinces, Pimpeando and Rock Dinner. MTV
Tr3s will introduce viewers to its programming on V CAST mobile TV in a
30-minute special hosted by VJ Karli Henriquez. The V CAST Mobile TV platform
will also be heavily promoted on mtvtr3s.com, MTV Tr3s Radio and on a 40-foot
electronic billboard in New York's Times Square.

MTV Tr3s joins existing V
CAST Mobile TV channels from MTV Networks, including MTV, Comedy Central and
Nickelodeon. MTV Networks also offers a variety of channels on Verizon
Wireless's V CAST Video service, including video on demand from MTV,
Nickelodeon, Comedy Central, VH1, CMT, Logo, Spike, MTV Tr3s and Atom Films.
Monthly access packages for V CAST Mobile TV begin at $13 per month.

Ryan Hughes, the VP of
digital media programming for Verizon, said, "As we talked about relevant
channels to bring to our V CAST Mobile TV customers, MTV Tr3s was a perfect fit
because of its popularity among bicultural U.S. Latinos. Since the launch of
our V CAST Mobile TV service, we've provided new and relevant
programs—whether it is live coverage of college football bowl games or Dora
the Explorer. Our innovative
services, coupled with the nation's most reliable network, are key reasons why
Verizon Wireless remains the leader of the wireless industry."

"V CAST Mobile TV is
the perfect partner to help our audience of young Latinos connect to their
favorite broadcast-quality shows while on-the-go," added Lucia
Ballas-Traynor, the senior VP and general manager of MTV Tr3s. "The MTV
Tr3s programming to be offered on V CAST Mobile TV is not a replica of our
linear channel but rather has been customized for mobile users which allow us
to connect with our audience in a whole new way."

—By Irene Lew