MTV Tr3s Announces New Programming Slate

NEW YORK, May 31: MTV Tr3s, MTV Networks’ channel for
Hispanic youth, has unveiled a new programming slate that includes 12 returning
shows, such as the music video countdown Mi TRL, as well as 12 new original productions, including the dance-oriented Bust
a Ritmo.

Shows returning to the network include the video countdown
show Mi TRL, which will now feature
guest appearances by young Latinos’ favorite artists on a regular basis. In
addition, the network will also bring back other music-oriented shows such as Artist
of the Month, Descubre &
Download, Sucker Free Latino and Indie 101. TXTO, a show that
allows thousands of unique users to use SMS for shout outs and dedications,
will also be back on the network. Based on the success of TXTO, MTV Tr3s is also adding UrbTXTO, which focuses on urban music and
artists.

Lifestyle series returning to the network include the weekly
show Quiero Mis Quinces, which documents the elaborate quinceañera
parties that are a tradition when a Latina
turns 15, and Pimpeando, focusing
on the latest in Latino car culture. The network special Los Premios
MTV will also be back with five MTV Tr3s
Viewer Choice Awards and voting over cell phones and the web. There are also
several MTV Unplugged specials in
the works for 2008.

New music-based programming is at the heart of the MTV Tr3s
new programming slate, with three new original series—Rock Dinner, Hachetetepe and Tour-ismo—debuting
during 2007-08. In Rock Dinner, one
viewer has only 12 hours to prepare food for a superstar dinner guest, with the
evening culminating in a performance by the invited artist. Hachetetepe will feature top artists who record their day-to-day
experiences both on video and on an exclusive blog that allows the MTV Tr3s
audience to interact with them directly, and Tour-ismo follows a band on tour in a new city that they are
visiting for the first time.

New lifestyle programming includes Bust a Ritmo, where young Latinos try to impress family and
friends with their new dance moves; the documentary series Tr3s.docs,
which covers important issues relevant to
young Latinos living in the U.S.; the special Fashionista, which will feature live performances, a runway
fashion show with the latest styles from Latino designers, and fashion
commentary; and Drive In Cinema, which
combines movies and Latino car culture.

New interactive productions on the network’s lineup include
the pop-culture quiz Efe o Efe, which
uses SMS technology to accumulate points and win prizes; Videolucha, which sees the hottest videos battle it out live on
an interactive show with the audience selecting via SMS which video they want
to watch next; 6 Degrees, which
sees viewers watch and guess what a series of music videos have in common; and Dame
Un Break, which provides unsigned acts with
the opportunity to be discovered, with an audition process that begins online
and on mobile.

“When MTV Tr3s launched, our goal was to validate the
fast-growing and influential Latino youth segment with the creation of an
MTV-style pop-culture entertainment TV network and we are well on our way,”
said Lucia Ballas-Traynor, the senior VP and general manager of MTV Tr3s. “MTV
Tr3s programming captures young Latinos’ celebratory spirit, the duality of
their lives, their attitudes and Latin pride and passion and tells their stories the way they want them told. We personify the unique world that
young Latinos have proudly created.”

MTV Tr3s, launched in September 2006, reaches more than 28
million households overall and 5.5 million Hispanic TV households.